DescriptionGlideFast Consulting is seeking a dynamic and results-driven Marketing Campaign Specialist to join our growing team. As a Marketing Campaign Specialist, you will play a pivotal role in strategic marketing initiatives by crafting and implementing targeted campaigns to drive brand awareness, generate business, and maximize revenue. This position requires a creative thinker with excellent organizational and communication skills, coupled with a deep understanding of the technology consulting industry. The MCS will excel at collaborating with cross-functional teams to develop and execute innovative marketing campaigns that drive measurable results.
Responsibilities* Brainstorm, develop, and execute creative marketing campaigns aligned with business objectives using the plan, build, run methodology * Work closely with the content team on copywriting and building white papers, webinars, and other marketing collateral * Run successful marketing campaigns that lead to measurable lead generation * Stay abreast of industry trends, competitor activities, and market dynamics to align marketing strategies and identify new opportunities * Collaborate with the sales team to develop and execute lead generation campaigns, leveraging both online and offline channels to drive qualified leads * Plan and drive initiatives to reach target audience through appropriate digital channels (LinkedIn, Google, etc) * Leverage strategic, creative, and out of the box thinking to provide recommendations for future strategic initiatives through competitive analysis * Monitor and analyze the performance of marketing initiatives, providing regular reports and insights to evaluate effectiveness and make data-driven recommendations for optimization * Establish and maintain relationships with key stakeholders to support brand advocacy and business development efforts
* Assist in ordering relative SWAG for campaigns * Track the overall budget per campaign * Participate in weekly marketing team calls and provide insights and support * Assist in documentation of all campaign assets * Work with ServiceNow’s marketing team on strategic campaigns * Any additional needs or support the marketing department will need * Willingness to travel if needed for events and activities
Qualifications* 2+ years experience as a Marketing Specialist or in a similar role within the technology consulting industry * 2+ years experience within the Tech Marketing space * 2+ years experience with campaign creation and running digital ads * Experience with Hubspot * Familiarity with marketing automation tools and CRM systems * Ability to set goals, determine priorities, plan, organize, and follow through on assigned responsibilities * Skilled at making recommendations and decisions in a timely manner * Aptitude for effectively navigating and thriving in an ever-evolving, fast-paced professional landscape * Strong project management skills with the ability to multitask and meet deadlines * Creative thinker with the ability to develop innovative marketing campaigns
* Self-motivated, disciplined professional able to work independently and within a team, with a record of accomplishment in managing multiple complex tasks * Uphold excellent time management and organizational skills with an aptitude toward creative problem-solving * Excellent proficiency with English language: written, reporting, verbal/oral communication skills; must be an effective presenter * Proven troubleshooting skills * Maintain professionalism and an uninterrupted work environment during all client meetings and interactions * Excellent communication skills, encompassing both verbal and written proficiency * Team player; collaborative, trustworthy
Certifications / Education* Bachelor's degree in Marketing, Business or related field preferred or equivalent work experience * HubSpot Certifications preferred
The starting pay range for this role is $60,000.00 - $80,000.00. Actual compensation will depend on a number of factors, including actual work location, relevant experience (internal or external), technical skills, and other qualifications.